Sasmar

Sasmar is a Sydney-founded personal lubricant manufacturer operating across 70+ countries since 2005. Founded by CEO John-Michael Mancini, Sasmar was the first manufacturer globally to supply silicone-based lubricants through supermarkets and pharmacies. Its range covers silicone-based, water-based, and Conceive Plus fertility formulas developed to OTC pharmaceutical manufacturing standards for consumer health benefit.

About Sasmar

Founded in Sydney in 2005 by CEO John-Michael Mancini, Sasmar is a globally distributed personal lubricant manufacturer operating across 70+ countries through hospitals, supermarkets, pharmacies, and drugstores. The company pioneered mass-market silicone lubricant distribution, becoming the first manufacturer globally to supply silicone-based personal lubricants through mainstream retail channels. Its product range covers silicone-based lubricants for extended sessions, water-based formulas compatible with all toy materials, and the Conceive Plus fertility lubricant line developed to clinical standards supporting sperm motility during conception-focused intercourse. All products are manufactured to OTC pharmaceutical standards — a level of formulation rigour beyond standard cosmetic lubricant production. Sasmar suits couples seeking clinically developed lubrication across recreational sex, anal play, shower use, and active conception attempts. Browse the full personal lubricants collection at BDSMAUSTRALIA for Sasmar and complementary lubricant options across all base formulas.

Sasmar Product Categories

1. Silicone-Based Lubricants: Long-lasting silicone formula requiring minimal reapplication during extended fucking sessions, shower sex, and anal penetration. Waterproof and skin-safe but not compatible with silicone toy surfaces.
2. Water-Based Lubricants: Fully compatible with all sex toy materials including silicone vibrators, dildos, and anal toys. Condom-safe with latex and polyurethane, easy to clean with water, and suited to vaginal and anal penetration.
3. Conceive Plus Fertility Lubricants: Clinically formulated to support sperm motility during intercourse rather than inhibiting conception like standard lubricants. Distributed through hospitals and pharmacies across 70+ countries for couples actively trying to conceive.
4. Mass-Market Pharmaceutical Formulas: Sasmar's OTC pharmaceutical manufacturing standards apply across every product — explore the complete silicone-based lubricants collection at BDSMAUSTRALIA for Sasmar's pioneering silicone formulas alongside complementary options.
5. Hospital and Pharmacy Grade Products: Sasmar products distributed through hospital and pharmacy channels meet clinical formulation standards beyond standard adult retail lubricant brands, covering ingredient safety, pH compatibility, and condom integrity assessment.
6. Massage and Intimate Care: Sasmar's personal care range extends into massage products that complement the lubricant line for full-body tactile sessions before or during sex, compatible with skin-safe external application.

Manufacturing Standards

• Pharmaceutical-Grade OTC Standards: Every Sasmar product is manufactured to over-the-counter pharmaceutical standards — the same level governing products sold in hospitals and pharmacies globally across 70+ countries.
• Clinical Formulation: Ingredients are assessed for vaginal pH compatibility, condom integrity, and skin safety before any formula reaches retail, exceeding cosmetic-only lubricant development requirements.
• Quality Control: Consistent manufacturing quality maintained across consumer health and personal care categories, supporting distribution through hospitals, supermarkets, pharmacies, and drugstores simultaneously.
• Design Process: Founded on a consumer health benefit purpose rather than purely recreational development, Sasmar's formulation approach prioritises documented safety outcomes alongside sexual performance.
• Production: Sydney-founded with international manufacturing distribution built across 70+ countries since 2005, maintaining consistent formula standards across global retail and clinical supply chains.
• Durability: Silicone-based formulas carry longer shelf stability than water-based alternatives. Conceive Plus fertility formulas carry defined clinical effective periods with clearly marked expiry dating.
• Electrical Standards: Not applicable — Sasmar produces non-electronic personal lubricant and care products across all product lines.
• Innovation: First manufacturer globally to supply silicone-based personal lubricants through supermarkets and pharmacies at mass-market scale, establishing mainstream silicone lubricant availability before any competing manufacturer achieved this distribution reach.

Sasmar Collections

Silicone-Based Lubricants

Sasmar's silicone lubricant line represents the brand's founding innovation — the first silicone personal lubricant supplied through mainstream supermarkets and pharmacies globally. Silicone formulas last significantly longer than water-based alternatives during extended fucking sessions, require minimal reapplication during anal penetration, and are fully waterproof for shower and bath use. Not compatible with silicone toy surfaces — use with skin, latex condoms, and non-silicone materials exclusively.

Water-Based Lubricants

Sasmar water-based lubricants are fully compatible with all sex toy materials including silicone vibrators, dildos, butt plugs, and cock rings. Condom-safe with latex and polyurethane, the water-based formula cleans up easily with water and suits vaginal and anal use with toys. Texture closely matches natural lubrication for comfortable penetration without synthetic heaviness during sex.

Conceive Plus

Conceive Plus is Sasmar's clinically developed fertility lubricant distributed through hospitals and pharmacies across 70+ countries. Standard lubricants inhibit sperm motility during sex, making them unsuitable during active conception attempts. Conceive Plus is specifically formulated to support sperm motility rather than inhibit it, allowing couples to use comfortable lubrication during intercourse without reducing conception chances through lubricant chemistry.

Mistress Athena's Training Notes

Sasmar silicone lubricant is the practical choice for extended BDSM sessions requiring sustained lubrication without interruption. Apply generously before introducing anal training with progressively sized butt plugs, allowing the long-lasting silicone formula to reduce friction across extended plug wear without requiring reapplication mid-session. Instruct the submissive to hold each plug size for a minimum of twenty minutes before progressing to the next diameter, using the Sasmar silicone formula to maintain comfort throughout the training sequence. When introducing penetration after extended plug wear, the silicone lubricant's waterproof properties allow session continuation in shower or bath environments without losing lubrication effectiveness. Enforce stillness during each stage — the submissive must request permission before any adjustment, reinforcing that physical comfort is managed by your authority rather than their response to sensation. Edge the submissive repeatedly using external stimulation while the plug remains in position, using orgasm interruption to condition association between anal fullness and denied release under your control.

Water-based lubricant plays a different psychological role in training sessions. Require the submissive to apply Sasmar water-based lubricant themselves before each session as a preparation ritual, reinforcing that their body is being made ready for your use rather than their own comfort. The water-based formula's compatibility with all toy materials means every silicone vibrator, dildo, and anal toy in your collection can be introduced without formula switching mid-session, maintaining unbroken control dynamics. Set a rule that no toy is lubricated without spoken permission — the act of requesting lubrication becomes an act of submission in itself. Over repeated sessions, the ritual of self-application followed by waiting for permission builds a conditioned response that associates Sasmar lubricant use with anticipation, surrender, and your authority over the pace and nature of every penetrative act that follows.

Product Comparison

Product	Material	Size/Format	Features	Best For
Sasmar Silicone Lubricant	Silicone-based	Various sizes	Long-lasting, waterproof, minimal reapplication	Extended sessions, shower sex, anal penetration
Sasmar Water-Based Lubricant	Water-based	Various sizes	Toy-safe, condom-safe, easy cleanup	All toy materials, vaginal and anal use
Conceive Plus	Fertility-optimised formula	Various sizes	Sperm motility support, clinically developed	Couples actively trying to conceive
Sasmar Massage Products	Skin-safe formula	Various sizes	Full-body application, tactile foreplay	Pre-sex massage and external skin use
Hospital/Pharmacy Grade Formulas	OTC pharmaceutical standard	Clinical formats	pH-compatible, condom integrity assessed	Clinical distribution and sensitive skin use

Shop Sasmar at BDSMAUSTRALIA

BDSMAUSTRALIA stocks the full Sasmar lubricant range including silicone-based, water-based, and Conceive Plus fertility formulas. Founded in Sydney in 2005, Sasmar was the first manufacturer globally to bring silicone lubricant to mainstream pharmacy and supermarket shelves across 70+ countries. All products are manufactured to OTC pharmaceutical standards for body-safe use across extended BDSM sessions, anal training, shower play, and daily intimate use.