Lovehoney Group operates eleven sexual wellness brands including Womanizer Pleasure Air clitoral stimulators, We-Vibe app-controlled couples vibrators, and Fifty Shades of Grey bondage collections. Formed through 2021 merger of British Lovehoney and German WOW Tech, this Bath-headquartered company delivers sex toys, male masturbators, and premium lubricants across 160 countries.
About Lovehoney Group
Lovehoney Group dominates global sexual wellness through eleven specialized brands serving 2.2 million customers. Founded when British retailer Lovehoney merged with German innovator WOW Tech in 2021, the company operates from nine offices worldwide generating substantial revenue. From Richard Longhurst's bedroom startup in 2002 to Queen's Awards for Enterprise, Lovehoney revolutionized mainstream sex toy access. Their portfolio spans Womanizer's patented Pleasure Air Technology, We-Vibe's app-connected vibrators, Arcwave male strokers, and exclusive Fifty Shades of Grey collections developed with author E L James.
Lovehoney Group Product Categories
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Clitoral Stimulators: Womanizer Pleasure Air devices using contactless airwave technology, ROMP budget suction toys targeting 8,000 nerve endings
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Couples Vibrators: We-Vibe C-shaped toys for simultaneous stimulation during intercourse, app-controlled long-distance options found in the vibrators collection
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Male Pleasure Devices: Arcwave Ion Pleasure Air strokers targeting frenulum receptors, Lovehoney strokers, cock rings across multiple brands
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BDSM & Bondage: Fifty Shades Official Collection, Bondage Boutique restraints, Tracey Cox EDGE performance gear
Manufacturing Standards
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Patented Technologies: Pleasure Air contactless stimulation, We-Vibe app connectivity, Smart Silence activation preventing unwanted noise
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Premium Materials: Body-safe silicone, CleanTech medical-grade construction, Biolene biodegradable eco-materials
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German Engineering: pjur ISO 13485 medical device certification, WOW Tech precision manufacturing standards
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Quality Testing: IPX7 waterproofing across premium lines, USB magnetic charging with travel locks
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Innovation Awards: Multiple Queen's Awards, XBiz accolades, category-creating product launches
Lovehoney Group Collections
Womanizer Premium Series
Flagship Pleasure Air devices featuring Smart Silence and Autopilot modes. The Premium 2 delivers 14 intensity levels targeting clitoral orgasms without overstimulation. Eco version uses recyclable Biolene materials.
We-Vibe App-Connected Range
Chorus squeeze-responsive couples vibrator, Sync 2 adjustable C-shape, and Moxie panty vibe enabling partner control worldwide. Browse alongside strokers in the masturbators collection.
Fifty Shades Official Products
Author-approved bondage sets, vibrators, and anal toys authentically representing Christian Grey's Red Room. Over three million units sold through mainstream retailers including Target.
Mistress Athena's Training Notes
Womanizer's Pleasure Air makes submissives squirt uncontrollably without touching their desperate clits. I'll edge them for hours using the Premium's 14 levels, watching them buck against invisible stimulation they can't escape. The autopilot function randomizes intensity, destroying their ability to anticipate relief. Combined with We-Vibe's Chorus stuffed in their cunt during punishment, the dual assault on their holes breaks even experienced sluts.
For male slaves, Arcwave's Ion targets nerve endings they didn't know existed. The frenulum stimulation bypasses typical cock stroking, creating orgasms that leave them shaking. I control their We-Vibe cock ring remotely while the Ion milks their sensitive tip. The Fifty Shades spreader bar keeps legs wide as I alternate between Pleasure Air on their cock head and traditional impact play on exposed balls.
Happy Rabbit
Dual-action rabbit vibrators featuring simultaneous G-spot and clitoral stimulation. Happy Rabbit designs combine external ear stimulation with internal curved shafts, widely available through mainstream retailers and recognized for beginner-friendly operation across multiple intensity settings.
Lovehoney Desire
House-branded vibrators and intimate devices developed directly by Lovehoney to deliver core stimulation products at accessible price points. Desire ranges across clitoral, internal, and couples-focused designs manufactured to Lovehoney Group quality standards.
Additional Product Lines
Lovehoney Group's brand portfolio also includes Ingen, Lovehoney Lingerie, Amorana, and Standard Innovation Corporation among its named product lines. These represent additional specialized areas within the broader group operation, with specific product details and positioning available through individual brand information.
Product Comparison
| Brand |
Key Product |
Best For |
Experience Level |
| Womanizer |
Premium 2 |
Contactless clit stimulation |
All levels |
| We-Vibe |
Chorus |
Couples during sex |
Intermediate+ |
| Arcwave |
Ion |
Male frenulum pleasure |
Intermediate+ |
| Fifty Shades |
Bondage Sets |
BDSM exploration |
Beginner-Intermediate |
| ROMP |
Switch |
Budget suction play |
Beginner |
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